Whatever your heart desires – everything for beauty

Whether at work, when looking for a partner, or in our free time – our appearance has never been as important to us as it is today. In addition to exercise and nutrition, the beauty industry now offers us countless options to further increase our attractiveness and well-being and to maintain them for much longer as we age.

Even Johann Wolfgang von Goethe already knew:

Beauty is a welcome guest everywhere.”

And we are all well aware that life is usually much easier for us when we look well-groomed and attractive. As is well known, the emphasis on external appearances can be debated for a long time.

In fact, it is the very first impression we give before someone gets to know us better that determines whether we arouse the other person's interest or not.

Plato (427-348 BC), Greek philosopher:

“Beauty offers a natural superiority”

We can also find numerous opportunities on the Internet to improve and optimize our appearance and well-being through beauty products, accessories, fragrances and styling tips.

For example, imagine that you got to know and appreciate an exciting person over the Internet and now a real date is just around the corner for the first time.

We're nervous right up to the top of our heads; after all, we don't want to disappoint and we definitely want to score points with our external appearance.

What's more, we want to convince him or her with every pore in our bodies that we are the right person for a relationship. And that starts with clothing, then goes on to jewelry, accessories, fragrance , shoes, and at this point many of us stand in front of the mirror and ask ourselves which will look best for a first date sets the scene.

General beauty features

But what makes a person beautiful? Of course, everyone sees this a little differently. But scientific studies have found that certain features are perceived as beautiful by the general public.

Generally recognized beauty features:

• Balanced proportions
• Symmetrical face
• height
• Even skin
• Childish schema (childlike proportions as a key stimulus)
• Long legs (especially in women)

An attractive appearance brings us many advantages. People who take care of themselves and have a neat appearance are rated as more socially competent, successful and likeable by their counterparts. This often happens subconsciously and has nothing to do with superficiality.

Men are also increasingly concerned with this topic and are learning about the benefits of care and beauty products. There are now numerous cosmetic products specifically for men, such as face creams, shampoos for gray hair or specially developed shower gels.

A little look back into the Middle Ages:

Pale, blonde and slim – these were the most important beauty attributes of the Middle Ages . During this very long period of time between the 6th and 15th centuries, the understanding of beauty, personal care and cosmetics changed little.

A boyish figure and slightly rounded shoulders was the ideal for women.
A bit of a stomach was allowed, breasts should be small and firm - large breasts, on the other hand, were considered a sign of low status.

In the ideal face, the main feature was clear, white skin . She demonstrated that people were not forced to do physical work outdoors. The eyes should be blue and the face should be framed by long blonde curls (regardless of whether it is a man or a woman).

high forehead was considered particularly attractive by women in the late Middle Ages . Even at this time people were already plucking and shaving to conform to the ideals.

In addition to the characteristics already mentioned, the men also had to have a forwardly swollen chest . But very important were narrow shoulders and hips , as well as a particularly narrow waist .

As you can see, a little has changed over the centuries and ideals of beauty are not set in stone. They are subject to various social influences, fashions and trends.

Practical beauty tips

Despite the numerous options we have today to increase our beauty and well-being, here are a few additional and quick-to-implement beauty tips that will support your natural beauty in combination with the right care product.

• Apply cream to your neck and décolleté
• Take care of your hands and feet
• Protect your skin from too much sun
• Get enough sleep
• Drink plenty of water and often
• Exercise in the fresh air
• Always take off your makeup

Research says that if you eat healthily and keep yourself mentally fit well into old age, you can look up to 30 years younger. If you support this with a well-groomed and attractive appearance, you will radiate satisfaction and attractiveness.

Ralph Waldo Emerson (1803-1882):

Even those who travel around the world looking for beauty can only find it if they carry it within themselves.”